How to write your original content for article marketing
Posted on December 28, 2009
Filed Under Internet Marketing | Leave a Comment
Many online business owners start building an empire from easy tasks like writing articles for submission to directories. They write the content, they take care of SEO, they submit the articles and see to all the other aspects required by online business management. Have you got the right skills to be an author? If your trust your inspiration, here are a few elements to pay extra care to when writing your own articles. Treat it as a starting point, and a necessary step to pass to superior business levels.
Follow the keywords!
You domain of activity can be best defined by some keywords: identify those! Then start writing an article for each of these. Why not include more? Search engines index pages better when they deal with one keyword in particular, and the resulting material is also more reader-friendly. In article marketing, focusing on a single keyword prevents confusion, provides you with a good topic and maintains the readers’ interest vivid.
Article length
Is there a basic rule for the length of the articles? Well, for the majority of article marketing websites, an article ought to be somewhere between 300 and 600 words long. The perfect length seems to be 400-500 words because you don’t want to leave the reader frustrated because he/she hasn’t got enough information. If you use a text editor, you will be able to check the number of words for a specific piece of content.
Keyword density
Many mistakes are made because of the incorrect understanding of keyword density. The repetition of a keyword in content is not a good strategy to increase your page rank. If you have a keyword density higher than 4%, Google and other search engines could identify you as spammer. Gimmicks don’t work with Google, and they are not a solution for serious article marketing. Seven or eight mentions of a keyword in a 500-word article will be enough, particularly if you have secondary keywords to place here and there.
Make the title catchy and organize the content well
In order for article marketing to be successful, you need to come up with some appealing titles for your materials, something to stir the reader’s curiosity. Moreover, search engines will better index your page if optimize the title of the articles too.
Make the content reader friendly even if your main objective is search engine optimization. Make the paragraphs short and the information clear and coherent.
The author details in the resource box
This is an important part of article marketing because here you include the link that leads back to your website. You are free to provide a very concise personal history, and optimize it well.
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