How to create anchor text links for excellent article marketing
Posted on December 28, 2009
Filed Under Internet Marketing | Leave a Comment
The most common form of link is the straight text one that simply includes the website address. If you include this link into the informative content you submit to web directories for article marketing, you will get backlinks, and your materials will receive a positive indexation from the search engines. Yet, article marketing can improve a lot more from the intelligent use of links.
Add a keyword in HTML code to the website address, and you turn it into an anchor text link. This is in fact part of the process of optimizing your articles for search engines, and a superior level towards achieving a better Google ranking. The keywords used in anchor text links make the core of article marketing because they represent the topic that leads the reader back to your web site.
Here is an example of how to make an anchor text link in HTML code. Each of the elements used in this code tells the search engine how to read it. You start the link with ‘<’ followed by ‘a href=’ to show it’s a link to a home page. The code will be closed by the ‘>’ at the end of the link as such. The keyword represents the anchor text, and once it is introduced, can mark the end of the code.
Article marketing turns out a lot more profitable if used in this context with anchor text links instead of straight text links. Unfortunately, anchor text links have zero compatibility with some article directories. Straight text links are a lot more frequent. Nevertheless, there are a few great spots where anchor text links function as viable strategies for business promotion. Start with www.myarticlenetwork.com and your articles will get displayed on more than 10,000 web sites.
Regardless of whether you produce the articles yourself or you choose to outsource them, the use of anchor text links will make a difference for your business efforts. Article marketing will thus open the door to opportunities that you could not take advantage of otherwise. You don’t have to be a web expert to create the code we’ve shown above. You can simply copy paste from the example I’ve provided. Normally, results should be above the average. That should convince you!
Comments
Leave a Reply
