Maria Gudelis SEO – Determining Your Target Market
Posted on September 6, 2010
Filed Under Internet Marketing | Leave a Comment
When you wish to market your products or services, the first thing you have to do is to determine your target market. As soon as target market is determined, you are able to then make use of the four P in marketing to determine how you can deal with your target market. The Four P mentioned here is product, price, place (distribution) and promotion.
So, why is the target market essential? The main reason is that company exists for a reason. It needs to separate itself from competition in order to survive. For example if you have decided to sell bottled water to the general mass in the urban area, then good luck with that. In the U.S., Pepsi and Coke have extensive distribution of bottled water consumption through its Aquafina and Dasani brand. If you still demands on selling bottled water, then you need to narrow your target market.
While selecting your target market would seem trivial, it will amount to lots of marketing dollars if done wrongly. Let’s assume that you do not decide what your target market is and you’re currently using the four P in marketing to market your goods. You would then distribute your bottled water to destinations such as convenience stores, gas stations and the shopping mall. Will you capture audiences who are physically much more active than the population? Yes, you will. However, the percentage of that audience is small compared to if you concentrate your distribution on that target market. As a result, you spend big amount of money to capture a tiny portion of the audience. Thus, selecting your target market is really essential prior to marketing your goods.
In the online world, you have to select your target market too. Once you select your target market, the four P ought to reflect this decision. Your marketing finances will be more successful if you spend your money in financial website such as Yahoo! Finance or The Motley Fool.
Similar thing with your distribution channel. Should you distribute your content to the general article directory, you’ll get tons of visitors who may not be fascinated in your goods or services. Furthermore, as discussed previously, it might attract your bigger competitors thinking that you simply are trying to detract their lunch. If your larger competitors are not inept, they’ll then respond accordingly and launch offensive campaigns which will render your marketing campaign useless.
Luckily, nowadays, you will find a lot of niche article directories allowing marketers to publish articles of certain field. Thus, smaller publishers can gain much more visibility as niche directories usually have less people submitting their contents. In addition, larger competitors are unlikely to publish their contents there. The reason is that they have a larger price overhead. Focusing on small target market won’t do them any good. It is their loss. But you, my friend, should not pass up this opportunity. It is one of the most successful ways of using your marketing dollars.
If you want to build your business and increase your profits, you should check out Maria Gudelis SEO for useful tips and strategies. Get your free marketing videos and tutorials at Maria Gudelis SEO.
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