How Word of Mouth Gets Past the Water Cooler With Your Staff
Posted on April 26, 2009
Filed Under Internet Marketing | Leave a Comment
If your company is currently successful, you might not see the need for a word of mouth campaign. Every month you make a healthy amount of sales, and your customers seem to be pleased with your company.Here is the real deal…if you don’t employ a word of mouth campaign, your sales won’t grow as fast. This is the case even if you use more expensive advertising methods, such as television or radio.
With that being said, how do you create a successful word of mouth campaign?Well, you should think about both audiences: your customers along with your employees.
Ideally, your customers will be the easiest of this entire group.This is due to the fact that there are a plethora of marketing research tools available to you.These could range from online surveys to an offline consumer survey.
However, surveying your employees becomes a little harder, though you can use the same researching tools.It's a fact that some companies don’t think about employee satisfaction as much as they should.
Many businesses still promote the old saying: the customer is always right.To achieve great success, you must keep in mind that, even though customers help bring in most of your revenue, employees are the ones that keep your business working.If your employees are not satisfied at work, they won’t make your customer happy either because production would be less.
With that being said, you’ll need to know the basics behind conducting an employee-based word of mouth campaign.The principles are not very different than a consumer-oriented word of mouth campaign. Not only do you want your existing employees to feel excited about your company, but you want them to spread the word to other worthwhile prospects.
For example, some businesses give incentives based on an employee’s performance. If they sell a certain number of products, or if they get the most positive feedback from their customers, they receive extra money or a gift.
I want to share my own personal experience from my last company, an SEO writing firm. If writers got all their work in on time, with no complaints, they got gift cards, software and, (in some cases), even cash.As a result, employees more productive and they also felt more respect for the company.Therefore, they got an great opportunity to work from home and get even more wonderful gifts. This created a type of psychological bond that encouraged them to spread even more buzz about the company.
Comments
Leave a Reply
