Hitting the Bullseye with Viral Video Marketing
Posted on April 26, 2009
Filed Under Internet Marketing | Leave a Comment
There are several strategies that you can use for viral video marketing.If you don’t have an brilliant, well thought out strategy, your video will never go “viral”. No matter how good you think that it is.To reach tens of thousands of viewers takes time and luck.Here are a few tips for you.
Keep it simple.A 30 second or so spot is just right.People these days have extremely short attention spans. If you have a long clip, break it down into parts.Using the correct keywords, might cause the other parts to show up in the “related videos” section on YouTube. You don’t have to think twice about getting the entire story out.If people like it and are interested, they will see it.
It is key to post all the video pieces and any other videos together at the same time. The more videos that you have out there, the more likely you are to get a click-thru to your website, which is of course the ultimate goal of viral video marketing.
You should avoid making an outright advertisement.People won’t share your videos if it looks like an advertisement, unless it is hilarious or brilliant.Once you get their business, you can use email newsletters to bring in their friends.The most important goal is getting as many viewers as you can.
Once people see a thumbnail of your video, the important step is to get them to push the “play” button. You can do that by using a funny or shocking headline, something that spikes their curiosity.
Viral video marketing works best if you have hundreds of friends.If you don’t have a Facebook profile and a My Space account, get one.Join clubs or groups. Collect friends.Whenever you have new videos, you share it with everyone. Your list can include your real friends, you business acquaintances and your customers.
This is why it is so important. There are literally millions of people that have these accounts.Every one of them may have a lot of real friends.When they come across an interesting or funny video, they will often share it with a large group of friends, who then share it with their entire list of friends.f you can get listed, you can literally reach hundreds of thousands of people in a day or two.
This all takes time and effort, that’s why there are companies that will do your viral video marketing for you.They have created a business out of enhancing your company. Why not make it easy on yourself?
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