Creating a Great Site Structure Improve Your Marketability
Posted on August 31, 2009
Filed Under Internet Marketing |
Are you looking for ways to improve your conversions on your website? Is our site statistics showing you something is needed to be done to improve it? How can you start to sell and get your numbers up? Well, Google analytics can be improved. If you decided to start working on that, consider the following info on website structure.
The first thing which you have to do is set up a site which loads quickly and which doesn’t have sounds and graphics which could disturb a visitor from browsing it. Pictures are really not all that important when it comes to your website and can actually distract the visitor. Instead, be concentrating on words to sell and use only relevant and attractive graphics. If you have things on your site which may distract your visitors like flash animation or repeating background music you better avoid it as it very distracting for the user.
The second thing you will want to do is determine exactly what it is that you want your customers to do and make sure that you have no other options. If you will be offering too many choices for a visitor - you risk not getting him to convert at all. Instead, have an objective for your site and make sure that you are clear about what you want people to do and what is going to happen as a result.
Apply design for SEO to your website. Be sure to have a similar structure and layout for every one of your pages on your site. Makes sure that the menu bar looks the same and that there are no more than five links for people to navigate. People don’t like changing page layouts and may leave your site may never return. A similar structure which has clear options will keep this from happening.
Finally, be sure that the information on your site is relevant to the information which brought the person to your site in the first place. This is really important because if you don’t people will not stay long on your home page. Relevancy has a great influence when it comes to building trust, because marketing is all about building trust with the public. Make sure to be delivering a consistent message between your website and your PPC advertising campaigns .
Put these principles into practice and look over your site periodicallyto make sure that all of them are working for you and and getting the results you were looking for.
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