How Can Internet Businesses Verify The Real Popularity of Any Computer Optimization Software In 15 Minutes or Less?
Posted on September 25, 2009
Filed Under Internet Marketing | Leave a Comment
Overview - This articles outlines a fast method for anyone to form their own opinion of the popularity of any computer optimization program (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.
Readers should understand that the method referred to in this article is new and imperfect, yet presents a distinct advantage over most other alternatives.
The problem - Despite the range of software claiming to optimize computer performance, most computer users do not tend to rely on impartial information in order to verify the popularity of computer optimization software before making their purchase. This is a problem because computer optimization software, which are not popular may be new, unproven or both and are therefore riskier than more popular ones.
The options - Most users still rely on forums. However the problem with this method is that forums only provide anecdotal evidence (at best) of the popularity of any software, another downside is the risk that forum participants are just promoting their own products instead of sharing their independent opinion.
Another approach is to visit the software vendors’ websites. The trouble is that software vendors are obviously partial to their products, and this is the downside of using this method.
Independent sites which compare similar computer optimization software, for example Anti-virus programs, Registry Cleaning Software, Adware & Spyware removal programs etc…, represent another method. An inherent downside of this method is that 99% of these sites limit their review to the main technical features of the software they are comparing and do not refer to any external independent indicator of popularity as they lack the data to do so.
So what is the method, which can empower the users to establish the popularity of any computer optimization software independently? (click on registry fix software example)
15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Many of the most popular computer optimization software are sold at least partly through digital market places and are given an indicator of popularity known as Gravity. Put simply, this indicator is linked to the number of sales transactions made for a particular software over a period of time. The Gravity measure of any digital product is calculated and compared independently from any software vendor by Clickbank. Gravity is therefore a good independent measure of popularity. Any user will be able to verify independently if any computer optimization software is popular by visiting Clickbank, alternatively any other major digital marketplace. In spite of the fact that the method has inherent limitations (i.e not all Computer Optimization Software are sold via Clickbank), it is still one of the most accessible to follow independently.
Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).
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