Using Free Reprint Articles – Some Questions Answered
Posted on February 13, 2010
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Recently I wrote a piece of writing discussing the merits of using free reprint articles on your web site to extend your search engine ranking. (The article explained how Google loves lots of content on your website, how it loves that content to be frequently updated, and the way you’ll be able to get tons of keyword made content for your web site, completely free. See www.divinewrite.com/Top_Ranking_Free.htm .)
A few days once publishing, I received a ‘please help’ email from Loren, a little business owner. Her website is all about glass art (www.headchangearts.com ), and he or she wished some clarification on some of the points I made in my previous article. Loren’s questions were sensible ones, and therefore the answers vital, so I assumed I might publish them.
Q: We have a site for glass art. From your article, I gather that if I create an articles page with free reprint articles (written by different individuals) containing ‘glass art’ type keywords, I will get higher search rankings for those keywords? Is that correct? If thus, what page comes up within the rankings? The article itself or my Home page? Also, if the article is being used by different webmasters, will not the search results also embrace their version of the article?
A: In answer to your first question , yes, having an articles page with keyword made free reprint articles generally has the impact of accelerating your ranking. Google thinks highly of web sites with a heap of useful content, but it all comes all the way down to whether or not alternative webmasters do as well. If your website contains lots of helpful content concerning glass art, other webmasters within the glass art field (be they suppliers, distributors, or competitors) can be inclined to link to you simply because that link implies (to their customers) an association with you. That association boosts their credibility because you are clearly an authority within the field. It conjointly may help their own search engine ranking a very little as Google can then see them as part of an knowledgeable, credible community of websites (although the advantages of this for the linking web site are minimal and debatable). So, in a roundabout method, I’m saying that yes, article-primarily based content can facilitate your ranking, but solely if it will increase the chance that alternative connected sites can link to yours.
As to the query of which page (the article itself or your home page) displays in search results, that actually depends on that page has the foremost links to it*. If you have an article that is simply THE BEST supply of info in the industry, and everyone’s linking to it, that page can show within the search results. This can be good as a result of people who click on this result are interested specifically within the content of the article. Therefore when your website displays, they get the knowledge they want, and they’re going to be pleased. And assuming your navigation is clear and easy to use, it is probably they’re going to at least visit your home page.
And eventually, yes, if other sites have published the identical article, they’ll show within the results alongside you. The identical is true of the original author’s website. But it is important to recollect that, typically, the site with the very best PR can rank highest in the results, and it’s this website that the majority users will visit. You only would like to work arduous to make certain that is you! For an example of how this works, do a probe for a very specific term related to the article of mine which you have obviously read. Search Google worldwide for “Google’s love affair with content” (together with the quotes). You may notice {that the} no.1 result’s truly a page on EzineArticles.com that contains my article. The page on my site (DivineWrite.com) containing the article only ranks no.2. This is as a result of EzineArticles.com encompasses a higher PR than DivineWrite.com, and overall, the keywords are considered a lot of relevant to the rest of the content on their site than they’re to mine. Obviously, this means {that a} sensible article can display many times in the same search results, but that’s ok – it simply adds to the perceived authority of the article and therefore the sites containing it.
* On top of I say {that the} page that displays in the results can be the one with the foremost links to it. There are some complicating factors here. For instance, the text in a very link plays a massive part in how effective that link is. A link to your web site that claims “Click here” or “check this site out”, won’t do you as much sensible as a link which says “Glass Art sales” or “glass art creator”. Therefore if heaps of folks are linking to the page containing the article, however the text in their links is generic, then that page may not rank as highly as a page with fewer – additional keyword rich – links pointing to it. In fact, this assumes that each pages are equally well optimized for search engines and for the same keyword phrases.
I apprehend {that the} on top of is a terribly specific query and the solution is stuffed with ifs and buts, however hopefully this exchange will answer some queries for a few people.
Happy reprinting!
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