Welcome to Email Marketing Guide
Email Marketing Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Educate Your Customers Through Email Marketing
from:Email marketing is not just about sending out an avalanche of emails to prospects. Effective email marketing involves disseminating newsletters, marketing information, training and study guides, or other customer information that could increase your sales and, in this game, being covert is paramount – people do not like being sold to. Provide the information in such a way that the customers decide for themselves that they must have the product and your sales will go through the roof.
The key, however, is good email marketing. Take newsletters, for instance. Make it attractive, with a good design, eye-catching graphics and catchy little headings. The idea is to guide the reader’s eye downwards and onwards – if they keep reading long enough they will begin to identify with the product. Nowadays there are innumerable template services out there in e-space. You can either pay for the design to be done for you or you can obtain one of the many templates which are given away free.
If you are unable to write HTML then obtain one of the WYSIWYG software creations on offer – again, many of them are free. WYSIWYG [meaning ‘what you see is what you get’] allows you to cut and paste the information you want to put into your newsletter into your WSIWYG editor then, with a click, your WSIWYG editor converts plain English [or any other language it is compatible with] into beautiful web-ready HTML text. You can add background, sound, pictures, attachments, subscribe buttons plus many more features such as that silly little wizard floating around the page, and produce a very professional looking newsletter.
You can, of course, employ a professional email marketing service to do the work for you. They have the knowledge to incorporate all of the above features, add trackers, click-through monitors, and conversion ratings amongst other details. Making use of professional email marketing allows you to have much more time available for the work you prefer to do and are probably better at doing. Professional email marketing newsletters incorporate articles and information how-to’s and assist you in tailoring a marketing service most appropriate to your own business.
What you really need to get out of email marketing is increased business, more web traffic and, ultimately, more customers who return again and again. The key to business is customers: the key to web traffic is also customers. The key to customers is acquiring a large mailing list, keeping in touch with them on a regular basis and monitoring the results. This works better if your email marketing campaign is friendly and you are able to develop a relationship with each of your subscribers. Success in email marketing does not just mean acquiring customers, it means keeping those customers.
Email Marketing Specific links
Email Marketing News
Singapore Email Marketing Company to offer Email Blast Services from just S$88* - Online PR News (press release)
Singapore Email Marketing Company to offer Email Blast Services from just S$88* Online PR News (press release) Online PR News – 03-September-2010 – Singapore – Xirlynx Innovations, one of Singapore's premier email marketing company specializing in EDM design, ... |
The 7-Point Email Marketing Checklist - SitePoint (blog)
![]() SitePoint (blog) | The 7-Point Email Marketing Checklist SitePoint (blog) There are many different philosophies that can be applied to email marketing, and one is not necessary better than another. In fact, you may find that you ... |
Gmail's Priority Inbox delivers new challenge for email marketing - mad.co.uk
![]() New York Times (blog) | Gmail's Priority Inbox delivers new challenge for email marketing mad.co.uk Ben & Jerry's recently stated that it was dropping email marketing to focus on social media. The decision prompted strong debate about the value of email ... Gmail Priority Inbox: implications for email marketers |
Email marketer iContact snags $40M to help small businesses fill inboxes - Reuters
![]() VentureBeat | Email marketer iContact snags $40M to help small businesses fill inboxes Reuters iContact, a provider of email marketing services like newsletter creation and distribution, just raised $40 million in its ... iContact raises $40 million in Series B iContact Raises $40 Million For Email Marketing Software JMI Equity Invests $40M in iContact |
Email marketing execs must adapt to Gmail change - Business Strata - Business News
![]() The Business Insider | Email marketing execs must adapt to Gmail change Business Strata - Business News Email marketing professionals must adapt their campaigns to meet a new challenge from Google's email service Gmail. A blog on Econsultancy notes that by ... Gmail's priority box and the implications for email marketers Gmail's Priority Inbox will require some smart thinking from marketers |






